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JHCY Best Article Prize for 2019

Journal of the History of Childhood and Youth, Best Article Prize

Hizky Shoham, “Small Sales Agents (of Nationalism) Inside the House”: Childhood, Consumer Culture, and Nationalism in the Jewish Yishuv of Interwar Palestine,” 12.1 (Winter 2019).

Hizky Shoham examines the relationship among childhood, the capitalist consumer culture, and nationalism in the Yishuv (the Jewish community) of Mandatory Palestine between the two world wars. Shoham looks at contemporary advertisements and campaigns that targeted children in order to determine whether the cultural category of child-as-consumer, free to choose among products, had already emerged in the Jewish urban middle class then.